About nimble
What is nimble?
Nimble is a uniquely Irish social networking website. Nimble currently has more than 118,000 members in Ireland and is growing day by day. It is an important and significant part of the day for many of these people.
About online social networking
Social networking is the relatively new method by which people maintain relationships on the web. It is a sociological phenomenon which is here to stay as all mature internet markets have them. Users are able to set up their own webpage, meet friends, play games, read jokes, upload and share pictures, write blogs, share internet links and much more. Web 2.0, the next generation of web creation is all about people sharing and contributing rather than owning and displaying information. Bebo, Face book, MySpace and many others have attracted millions of users across the globe – but not specifically Irish and not targeted or target-able. Nimble does that.
How Nimble Started
The founder, Per Jacobsson, grew up in Sweden where social networking websites were a part of life and a natural way of socializing with friends. Since social networking has been present there since 1996 the founder has used social networking websites himself for a long time and has as a result has a very good knowledge of how they work.
Nimble is the culmination of Per’s lifelong goal, starting as a hobby at first, in an attempt to bring together all the good things from other social networking websites. Nimble is now on the way to becoming a sophisticated and successful player in the industry. Having finished an Msc in Business & Entrepreneurship, Mr Jacobsson started the construction of the website in 2006 and established Nimble Communications Limited.
The company has since attracted venture capital investors to fund the website through a development program culminating in full commercialization.
Nimble Performance
The users
Why nimble is different
1. We are fun!
Nimble is positioned around fun, jokes and sharing. These give it an energetic outlook and feel which is compelling to Nimbler’s
2. We are Irish
Nimble is Irish. Not only do we like that, but our Irish users like it to. Online social networking is a localized activity – so having an Irish site with Irish people is gripping.
3. We’ve got better technology
By providing more sophisticated features and functions than competitors
Nimble hopes to create “stickiness”, the capability of the site to attract and retain a user interest. It is also making the site as user friendly as possible, lengthening average visit time and increasing number of pages viewed.
Nimble is staying ahead of the crowd in terms of product offering and technology by adding new features ahead of its competitors.
Examples of these types of features are:
Current & Future Nimble
Nimble is currently focused on the following:
a. Making the current user experience as good, as ‘sticky’ and as interesting as possible.
b. Increasing the number of members through word of mouth, viral technologies and through a series of online and offline campaigns.
c. Seeking advertising and sponsorship for its channels and functions in order to commercialise the site.
Nimble’s future goals include:
Nimble is a uniquely Irish social networking website. Nimble currently has more than 118,000 members in Ireland and is growing day by day. It is an important and significant part of the day for many of these people.
About online social networking
Social networking is the relatively new method by which people maintain relationships on the web. It is a sociological phenomenon which is here to stay as all mature internet markets have them. Users are able to set up their own webpage, meet friends, play games, read jokes, upload and share pictures, write blogs, share internet links and much more. Web 2.0, the next generation of web creation is all about people sharing and contributing rather than owning and displaying information. Bebo, Face book, MySpace and many others have attracted millions of users across the globe – but not specifically Irish and not targeted or target-able. Nimble does that.
How Nimble Started
The founder, Per Jacobsson, grew up in Sweden where social networking websites were a part of life and a natural way of socializing with friends. Since social networking has been present there since 1996 the founder has used social networking websites himself for a long time and has as a result has a very good knowledge of how they work.
Nimble is the culmination of Per’s lifelong goal, starting as a hobby at first, in an attempt to bring together all the good things from other social networking websites. Nimble is now on the way to becoming a sophisticated and successful player in the industry. Having finished an Msc in Business & Entrepreneurship, Mr Jacobsson started the construction of the website in 2006 and established Nimble Communications Limited.
The company has since attracted venture capital investors to fund the website through a development program culminating in full commercialization.
Nimble Performance
- • 118,000 members.
- • 20% of Irish population in the 16-24 year old bracket.
- • Approximately 4-6 million page views per month
- • Average time 20 minutes on the website per visit
- • Longer than its international competitors
- • 30 page views by users by visit
- • More pages than its international competitors
- • 140,000 visitors per month
- • 50-60% of users are regular visitors
The users
- • 60% are female, 40% are male.
- • Average age of nimble users is 20.
- • Geography: 57% Dublin, 15% Cork, 9% Limerick.
- • 98% Irish.
Why nimble is different
1. We are fun!
Nimble is positioned around fun, jokes and sharing. These give it an energetic outlook and feel which is compelling to Nimbler’s
2. We are Irish
Nimble is Irish. Not only do we like that, but our Irish users like it to. Online social networking is a localized activity – so having an Irish site with Irish people is gripping.
3. We’ve got better technology
By providing more sophisticated features and functions than competitors
Nimble hopes to create “stickiness”, the capability of the site to attract and retain a user interest. It is also making the site as user friendly as possible, lengthening average visit time and increasing number of pages viewed.
Nimble is staying ahead of the crowd in terms of product offering and technology by adding new features ahead of its competitors.
Examples of these types of features are:
- • Cute or Not
- • Send a Kiss/nudge or even throw a cow at your friend’s functionality
- • Discussion Forum
- • Comics
- • Internet links sharing
- • Jokes
- • Online games
- • Jokes and famous quotes
- • Daily polls
- • Local (UK and Ireland) news and gossip
- • Webcameras all over Dublin
- • Picture and video sharing
- • Chat rooms (private or public)
- • MSN Messenger integrated
- • See which profiles are most popular
- • Powerful search function to find friends on nimble
- • Instant notification through animated icons when new messages are received
- • Plus- new features coming soon
Current & Future Nimble
Nimble is currently focused on the following:
a. Making the current user experience as good, as ‘sticky’ and as interesting as possible.
b. Increasing the number of members through word of mouth, viral technologies and through a series of online and offline campaigns.
c. Seeking advertising and sponsorship for its channels and functions in order to commercialise the site.
Nimble’s future goals include:
- • A substantial user base of 250,000 by the end of 2008
- • New multi media channels and functions
- • New communication partnerships
- • New Countries and Markets
- • More sophisticated technology
- • An effective advertising and sponsorship platform.
